Polymarket has expended its portfolio of sports-related partnerships by entering into a deal with the Bundesliga, the top division of club soccer in Germany.
Under the agreement, Polymarket will become the Bundesliga’s official prediction market partner in the US. The multi-year partnership will commence in the 2026-27 season.
The deal includes digital and social content focused on match predictions and markets, with Polymarket users able to trade event contracts on Bundesliga match outcomes.
Polymarket US will also have exclusive rights to use Bundesliga and club intellectual property in a listed prediction market format. The deal was brokered by multinational media, sports and entertainment group, Relevent.
“The Bundesliga is home to some of the most exciting players in world football, and its US audience reflects that,” said Ari Borod, president of sports business development at Polymarket. “An official partnership with the Bundesliga equips Polymarket to serve that audience with the credibility the league deserves.”
Polymarket’s growing sports portfolio
Polymarket has secured similar deals with a host of other major sports properties in recent weeks and months. Earlier in June, it linked up with Liga MX, Mexico’s top division of club soccer.
It also has a deal in place with Major League Soccer, through which it serves as the league’s exclusive prediction market partner. Also within the soccer sector, Polymarket works with both Spain’s La Liga and the Italian Serie A, as well as Lazio, which competes in the latter.
Away from soccer, Polymarket has established partnerships with Major League Baseball, the National Hockey League and the Ultimate Fighting Championship.