Genius Sports has entered a data, marketing, media and integrity services with prediction markets heavyweight Kalshi, just days after agreeing a similar deal with rival Polymarket.
Under the agreement, Genius will provide Kalshi with access to real-time data across its full soccer portfolio. This includes the English Premier League, Italy’s Serie A, Ligue 1 in France and Mexico’s Liga MX.
Kalshi will use the data to settle sports prediction market contracts across the various soccer properties. This, Genius said, will improve transparency and reduce reliance on unofficial or delayed data sources.
In addition, Kalshi will gain access to Genius’ established information-sharing processes, helping it to monitor unusual trading patterns.
“As the prediction market ecosystem continues to expand at a rapid pace, the use of official data and integrity services is more important than ever,” said Adam Barrick, head of sports partnerships at Kalshi.
“We’re proud to partner with Genius Sports, with their proven track record in providing the highest quality sports data and working alongside leagues to protect the transparency of sporting competitions.”
Sean Conroy, executive vice president of rights and partnerships at Genius, added: “Prediction markets will scale on a foundation of trusted, fast and accurate data, reliable technology and robust integrity services, and that is exactly where Genius is uniquely positioned.
“This partnership with Kalshi demonstrates how we can provide the essential technology layer that enables accurate and transparent sports markets. As this category grows, we believe Genius will play a central role in shaping its development while helping protect the integrity of sports.”
Genius makes further inroads into prediction markets
Genius announced the deal in the same week that it also confirmed a similar link-up with Polymarket. As with Kalshi, the agreement will see Polymarket add official data, live streaming and integrity services to its regulated platform.
Incidentally, the Polymarket deal led to a spike in Genius’s shares, with the price rising as much as 19% after the partnership was made public. Genius also saw a rise in share price after confirming the Kalshi agreement, ending yesterday (August 4) around 3% above its opening price.
Sweeping up leading brands in the prediction markets sector could prove a shrewd move for Genius. In May, its CEO Mark Locke said the market could become as valuable as major US sportsbooks in terms of revenue for the company.
At the time, Locke said Genius had already onboarded “several high-profile market makers”, using its low-latency data feeds to participate in prediction markets. With both Polymarket and Kalshi now on board, Genius can expect a positive impact on results moving forward.
Incidentally, the company is due to announce its Q2 results later today (August 6), though neither the Polymarket or Kalshi partnerships will have any impact until at least Q3.