High Roller Technologies has signed a letter of intent with Crypto.com to establish a partnership that will see it bring event-based prediction markets to the US.
The agreement positions High Roller, a publicly traded company listed on the New York Stock Exchange under the ticker ROLR, as a new distribution channel for federally regulated event contracts, marking a notable expansion of its digital gaming footprint.
Under the proposed structure, according to a press release, the prediction contracts would be offered by Crypto.com | Derivatives North America, a Commodity Futures Trading Commission-registered exchange and clearinghouse, and would be accessible to users through HighRoller.com.
High Roller CEO Seth Young said of the endeavour: “Pairing the massive appeal of prediction markets with our strong distribution capabilities is an incredibly exciting opportunity, and we’re looking forward to introducing our premium experience to consumers across the country.”
The platform is expected to allow customers to trade on outcomes across several categories, including financial indicators, entertainment events, and sports-related markets, within a regulated framework.
High Roller operates the online casino brands High Roller and Fruta, both positioned in the premium segment of the digital casino market.
The partnership reflects a broader industry push to integrate prediction markets with established gaming and entertainment platforms, particularly as operators seek alternatives to traditional sports betting models in the US.
High Roller added that the agreement is subject to the completion of definitive documentation, including customary legal and commercial provisions.
While the letter of intent is binding in principle, there is no assurance that the transaction will close.
If finalised, the companies expect to introduce the markets this quarter, with Crypto.com serving as the exclusive provider of prediction contracts for High Roller’s distribution channels.
Crypto.com sets itself up as major prediction markets partner
Crypto.com has pursued a series of similar partnerships over the past year as it works to scale its prediction markets offering.
Last September, the company partnered with Underdog Fantasy to offer sports prediction markets in 16 states, largely focusing on jurisdictions without legalised sports wagering.
Then, in November, it expanded into social gaming through an agreement with MyPrize. This was followed in December by the launch of Fanatics Markets in partnership with Fanatics. Hollywood.com and Truth Social have signed similar agreements.
Despite this growth, regulatory resistance has emerged as a challenge.
In December, Crypto.com confirmed it had withdrawn its sports contracts from several states, including Arizona, Illinois, Maryland, Massachusetts, Michigan, Nevada, New Jersey and Ohio, following objections from state regulators.
In Nevada, Crypto.com was denied a preliminary injunction against the Nevada Gaming Control Board in October, prompting the company to halt sports-related contracts in the state.