OG, a new prediction market platform powered and offered by Crypto.com, is rolling out a broad suite of tradable event contracts across sports, finance, politics, entertainment, and cultural trends.
Crypto.com said in an announcement that OG is designed to bring together the “accessibility of a consumer app, engagement features of a social media network, and the rigour of an institutional-grade platform.”
It wants to be the first to offer leveraged (margin) trading on prediction contracts, pending Commodity Futures Trading Commission (CFTC) certification.
Users will be able to trade on the likelihood of real-world outcomes, including sporting events, economic drivers and entertainment, with continuously updated market probabilities reflecting collective expectations.
The platform is structured to let users connect with other traders to share their views and track performance on leaderboards.
OG plans to offer access to margin prediction contracts through Crypto.com’s CFTC-licensed futures commission merchant.
Headquartered in the US and initially focused on that market, OG has plans for future global expansion.
In conjunction with the launch of OG, Crypto.com named Nick Lundgren as CEO of the company.
Lundgren is also the chief legal officer of Crypto.com and previously led the company’s entry into the US market for CFTC-regulated sports event contracts in late 2024, as president of Crypto.com Derivatives North America (CDNA).
He has overseen the expansion of the company’s regulatory credentials and led its acquisition of CDNA almost four years ago.
Major growth ahead
Crypto.com emphasised that OG will rest on the firm’s compliance infrastructure, designed to protect consumers and provide resources to manage risk and exposure responsibly.
The prediction market space has experienced rapid growth over the past year as broader adoption and institutional interest have expanded its profile.
The total transactional volume of the global prediction market segment grew from around $9bn in 2024 to over $44bn in 2025, according to data compiled by Forbes, showing a more than 400% year-on-year growth rate.
The trading volumes of the sector have also grown exponentially, with monthly trading volumes increasing from less than $100m at the start of 2024 to more than $13bn toward the end of last year.
This is due to the integration of prediction markets with mainstream finance, regulatory clarity, and broader use cases, including politics, economics, and culture.
Due to this growth, it has been forecast that the prediction market space could reach a trading volume of up to $1tn in the near future.
Points systems in prediction markets gain ground
The expansion of prediction markets has drawn entrants across the broader betting and finance ecosystem. Both DraftKings and FanDuel are exploring prediction market strategies and traditional exchanges embedding probability data into their platforms.
However, 2026 is also beginning to see more activity focused on the use of points-based, rather than purely financial, systems in the space.
These function as a strategic bridge between gamification and financial participation, often serving as a non-monetary proxy for future ecosystem rewards like token airdrops.
Unlike conventional markets, which primarily incentivise “skin in the game” through the direct profit or loss of a contract settlement, points-based platforms reward the specific behaviours that create a healthy exchange environment.
These systems track “soft” contributions such as liquidity provision, where users are rewarded for placing limit orders near the mid-price even if they are never filled.
This creates a deeper, more stable order book that benefits all participants, whereas a traditional market typically only rewards participants who make accurate trades.
The distinction also lies in the timeframe of the reward. In a conventional market, the return is immediate and binary once the event resolves.
In a points-based system, however, users are often participating in a “Retrodrop” model, where accumulated points represent a relative share of a future reward pool, such as a protocol’s governance token.
Taking over the prediction markets space
This model shifts the user’s focus from short-term betting to long-term “farming” or network building.
These systems also often include social multipliers, where being an active community member or referring new traders provides a boost to a user’s points accrual, a feature largely absent from traditional finance-style exchanges.
Several major companies have integrated these systems to drive growth in 2026. One, Opinion, uses a weekly Point System that scores users across three specific metrics.
These include providing meaningful liquidity with limit orders, total trading volume to signal conviction, and “holding rewards” for those who maintain positions over time rather than flipping them for quick profit.
Myriad, which is heavily integrated with the Decrypt and Rug Radio media ecosystems, uses its system to align media consumption with trading.
Points are earned for engagement with news articles and can be used to qualify for “Champion” status, which offers fee rebates.
Meanwhile, Probable, a project backed by Yzi Labs and PancakeSwap, utilizes a “Zero-Fee” model.
The primary incentive for its users is an upcoming points-based distribution program, rewarding early adopters for “mining” the order book during the platform’s initial launch phase.