Flutter Entertainment has confirmed the beta launch of a prediction markets product under its Betfair brand.
Betfair Predicts will run as a modified version of the established Betfair Exchange platform, adapted for the expanding prediction markets sector. It will operate under Betfair’s existing licence in the UK.
Users will be able to trade on real-world events across sports, politics and entertainment markets. However, unlike placing a traditional bet, users will make a prediction by picking ‘yes’ or ‘no’ and entering their stake.
During its beta phase, the product will only be available to a select group of customers that have been invited to trial the platform.
Betfair added that it is “too early” to say how the new product will evolve. The beta test period will help gather customer feedback and gauge the level of demand for prediction market-style products in the UK.
“We’re constantly testing new innovations and Betfair Predicts is an example of this work,” a Betfair spokesperson told nextpredict.io/. “This is a beta product that will evolve based on customer feedback.”
Betfair follows FanDuel’s lead
While this will be the first Betfair-branded prediction markets product, it will not be the first time the operator has been involved with the emerging vertical. Last year, Betfair supported FanDuel, another brand under the Flutter umbrella, with the launch of FanDuel Predicts.
FanDuel rolled out FanDuel Predicts in partnership with CME Group in late December. This marked its expansion beyond traditional sports wagering into regulated event-based financial and sports contracts.
As for Betfair Predicts, running off the same system as the established Betfair Exchange will benefit the operator. According to Betfair, its exchange matched £84bn in bets in 2025, a 10% increase from the previous year.