ADI Predictstreet has been named as FIFA’s official prediction market partner under a multi-year agreement signed ahead of the 2026 World Cup.
The Abu Dhabi-backed prediction market operator will become FIFA’s first official partner in the emerging sector, with the newly inked agreement set to cover this year’s World Cup and beyond.
Following confirmation of the partnership, FIFA President Gianni Infantino was pictured signing the contract alongside principal council member of ADI Predictstreet, Ajay Hans Raj Bhatia.
Infantino celebrated the agreement, saying: “FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game.”
Ownership and regulatory status of ADI Predictstreet
ADI Predictstreet was founded by Sirius International Holding, a subsidiary of IHC, a major investment company in the United Arab Emirates majority owned by the ruling dynasty of Abu Dhabi.
ADI more broadly is a blockchain project with the stated goal of onboarding one billion people onto blockchain by 2030, with initial target markets across Asia and Africa.
The eye-catching deal was confirmed by FIFA a day after Nigel Feetham, Minister for Justice, Trade and Industry in the government of Gibraltar, announced the country’s approval of a new prediction market operator licence issued to ADI Predictstreet.
According to the company’s website, its prediction market product is set to go live on 9 April.
Speaking in parliament, Feetham confirmed that the licence application had been approved in record time, demonstrating “the pace at which we must sometimes act to safeguard Gibraltar’s vital economic interests.”
Deal aims to introduce Predictstreet to wide audience
ADI Predictstreet claims that its newly licensed status and partnership with FIFA allow it to “leverage the global stage of the FIFA World Cup 2026 to introduce interactive forecasting to billions of football fans worldwide.”
Indeed, the tournament in the US, Canada and Mexico is set to be the biggest yet, with more matches and teams than ever before.
FIFA has projected that nearly 6 billion people will engage with the tournament in some form, and through this collaboration, fans will be able to participate in the upcoming prediction market platform to forecast outcomes throughout the competition.
Bhatia said of the deal: “This partnership marks a defining moment for ADI Predictstreet and how audiences engage with major events, as we lay the foundation for a new category where collective intelligence, technology and real-world outcomes converge.”
More sporting bodies partner with prediction markets
Deals of this sort have not been uncommon over the past few months, with the NHL becoming the first major US sports league to align itself with the sector back in October 2025 through the announcement of simultaneous multi-year partnerships with both Kalshi and Polymarket.
That partnership marked the first of many similar ones, with Major League Soccer subsequently entering into its own deal with Polymarket in January 2026.
FIFA’s official statement stressed that Predictstreet’s activities around the World Cup will remain firmly in alignment with the footballing authority’s own regulatory and integrity frameworks.
In particular, this pertains to monitoring of suspicious trading activity, as insider trading continues to be a topic of much discussion and concern across the wider prediction market ecosystem.
Predictstreet, once up and running, is due to be available via mobile and desktop and will be built on ADI’s own blockchain. Its initial focus will be football and sport, but in line with ADI’s longer-term objectives, the system is going to expand to a broader application at some point in the future.