Coinbase is preparing to announce the launch of prediction markets and tokenised equities as part of a broader expansion strategy aimed at transforming the crypto exchange into a multi-asset trading platform.
The announcement is expected to be made during a company showcase scheduled for 17 December, according to Bloomberg, citing an unnamed person familiar with the plans.
The US-based company, the largest cryptocurrency exchange in the country, intends to roll out tokenised stocks developed and issued internally rather than through third-party partners.
While Coinbase executives previously signalled interest in both prediction markets and tokenised securities, the firm has not formally disclosed operational details until now.
Speculation has intensified in recent weeks following the circulation of app screenshots on social media platform X that appeared to show early versions of the new functionality.
The lack of official details has done little to dampen expectations, as the company faces mounting competitive pressure from both traditional brokerage firms and rival crypto platforms diversifying beyond digital assets.
The push reflects a wider industry trend toward so-called everything apps, where users can trade across asset classes within a single interface.
Robinhood Markets earlier this year introduced prediction market products through a partnership with Kalshi Inc., allowing users to trade contracts tied to the outcomes of real-world events.
International prediction market growth also on the table
Meanwhile, Robinhood and crypto exchange Kraken have already launched tokenised US stocks and exchange-traded funds in non-US markets, citing regulatory constraints domestically.
Prediction markets typically allow participants to buy and sell contracts based on binary outcomes, such as whether an event will occur, with prices reflecting the collective probability assigned by the market.
Their growing popularity has attracted both retail traders and institutional observers, while also raising regulatory questions in multiple jurisdictions.
Tokenised equities, by contrast, represent traditional shares issued or mirrored on blockchain infrastructure, enabling faster settlement and broader access, particularly outside standard market hours.
Activity in tokenised equities has increased sharply in recent months.
Bloomberg included data from rwa.xyz, showing monthly transfer volume rose 32% over the past 30 days, reaching $1.45bn.
That growth serves as the catalyst for major exchanges to develop in-house offerings rather than rely on external issuers.
By broadening its product mix into prediction markets and blockchain-based equities, Coinbase is positioning itself at the intersection of crypto, finance, and speculative trading.
This is an area where regulatory clarity remains uneven, but commercial interest continues to accelerate. Significant expansion is expected to continue, despite resistance at the state level.