PrizePicks has launched prediction markets through a new partnership with Kalshi, which is now delivering event-based contracts through the PrizePicks app.
The move marks a significant expansion for PrizePicks and introduces a regulated framework allowing customers to make event-based predictions across sports, entertainment, and culture.
The rollout marks a new multi-year partnership with Kalshi, creating a combined offering that both companies describe as a major step in broadening legal prediction market access. It follows news last week that PrizePicks had also partnered with prediction market operator Polymarket.
PrizePicks has said it will work in partnership with both companies to offer prediction markets to its customers.
The business added that its new offering reflects growing demand for diversified wagering formats that sit between fantasy sports and traditional sports betting.
According to the company, users can now place predictions within the PrizePicks app on Kalshi-listed markets covering game outcomes, season futures, and non-sports events.
This integration, according to the announcement, allows customers in 38 states and Washington DC to access contracts tied to a wide range of measurable outcomes.
PrizePicks emphasised that all markets available in the app originate from Kalshi’s regulated exchange.
The launch introduces two primary products: Team Picks and Culture Picks. Team Picks enables customers to select winners of games, matches, and fights in a format structured around predictions rather than fantasy sports entries.
Users can also forecast longer-term results, such as season win totals or championship probabilities, offering a new menu of team-based markets that had not previously existed on the platform.
The specific markets available to customers vary from state to state, with sports markets currently available in 15 states including several which do not offer legalised sports betting.
Responding to consumer preferences
PrizePicks said this expansion reflects a shift in consumer behaviour and provides a pragmatic channel for those interested in traditional outcome-based predictions.
Culture Picks represents an even broader extension for the company, bringing non-sports markets into the PrizePicks ecosystem for the first time.
These contracts allow customers to weigh in on entertainment awards, music industry results, film releases, and trending pop culture narratives.
Markets tied to political outcomes and other public events are also available, enabling the company to combine entertainment and civic subjects within a single prediction interface.
PrizePicks said this category was designed to meet user interest in events that are already ubiquitous across social media and digital news cycles.
Kalshi said the partnership provides a direct path to one of the largest user bases in the fantasy sports sector, while delivering regulated prediction markets to customers who may be encountering them for the first time.
The companies described the integration as a fortuitous alignment of technology and audience demand, noting that prediction markets have gained traction as a tool for quantifying public expectations around major events.
With the new offering, PrizePicks and Kalshi are positioning themselves to combine the fantasy sports audience with the federally regulated event-contracts market.
This will create a hybrid model that broadens customer engagement, while adhering to Commodity Futures Trading Commission oversight, as competition in the space continues to grow.