Online casino operator High Roller Technologies has entered a partnership with sports media platform Lines.com to support its expansion into US prediction markets.
Under the deal, Lines.com will exclusively serve as a key media and distribution partner to High Roller. The platform will leverage its sports audience, automation infrastructure and conversion capabilities to support the planned rollout of High Roller’s prediction markets platform.
High Roller said the new agreement represents a “core component” of its wider strategy in the prediction markets segment. It added that the partnership is structured to introduce its platform to audiences already familiar with implied probability, odds-based decision-making, and event-driven trading dynamics.
Customer acquisition and brand exposure key for High Roller
Owned by Spike Up Media, Lines.com operates a comprehensive sports media ecosystem, covering six major professional and collegiate sports leagues. It has built a social media network of over 4 million followers, with High Roller saying this will help accelerate customer acquisition when it launches its new platform.
In addition, Lines.com has secured almost 800 AI citations across platforms including Google AI Overview, ChatGPT, Perplexity, and Gemini. According to High Roller, this will play a major role in improving its brand visibility within the prediction markets space.
“This definitive agreement with Lines.com positions us to efficiently reach highly qualified, intent-driven consumers at scale,” High Roller CEO Seth Young said. “Their automation-led content engine and conversion performance make them an ideal partner as we work to bring a differentiated prediction markets product to the US.”
Spike Up Media CEO Eric Ames added: “Prediction markets represent a logical evolution of the sports media and sports analytics ecosystem. Through this agreement, we will integrate High Roller’s upcoming product into our content and distribution channels, connecting informed, high-intent consumers with a regulated, event-based trading platform.”
High Roller partners Crypto.com for predictions platform
The link-up came just days after High Roller announced the launch of its prediction market offering with Crypto.com.
Detailed this week, the structure of the deal means Crypto.com’s prediction contracts will be accessible to users of HighRoller.com. Confirmation of the launch followed the companies signing a letter of intent to roll out a platform earlier this year.
The platform news led to a spike in High Roller’s share price, which more than doubled on the day of the announcement. While it dipped after the initial rise, at the time of writing, it sits markedly higher ($7.54) than the week’s opening price ($4.44).